Privacy policy

Privacy Policy

Last updated: June 2025

This Privacy Policy describes how Blossom and Charm ("we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit our website (https://www.blossomandcharm.com.au), make a purchase, subscribe to our marketing communications, or otherwise engage with our services (collectively, the "Services").

By using our website and services, you consent to the practices outlined in this policy. If you do not agree with any part of this Privacy Policy, please do not use our website or services.

1. What Personal Information We Collect We may collect the following personal information directly from you:

  • Name

  • Email address

  • Phone number

  • Billing and shipping addresses

  • Payment information (processed securely via Shopify and third-party gateways)

  • Account login credentials (if applicable)

  • Order history and preferences

  • Any communications or messages sent to us

Automatically collected data:

  • IP address and device information

  • Browser type and version

  • Browsing behaviour and interaction on our website

  • Cookies and tracking data (see Section 6)

We may also collect information from third-party sources such as Shopify, payment gateways, analytics tools, and advertising partners.


2. How We Use Your Information We use your personal information to:

  • Process and fulfil orders, returns and exchanges

  • Communicate with you about your order, products, or customer service requests

  • Provide marketing updates, promotions, and product launches (only with your consent)

  • Personalise your experience and improve our website

  • Prevent fraud, ensure security, and comply with legal obligations

  • Maintain and manage your customer account (if applicable)

3. Consent and Marketing By submitting your personal information during a purchase, account creation, or subscription process, you consent to our use of your data for that specific purpose.

With your explicit consent, we may send you marketing emails or SMS messages about Blossom and Charm, including promotions, offers, and new collections. You may withdraw this consent at any time by:

  • Clicking "unsubscribe" in any marketing email

  • Texting "STOP" in reply to any promotional SMS

  • Contacting us at hello@blossomandcharm.com.au

4. Sharing Your Information We do not sell your personal information. However, we may share your information with trusted third parties, including:

  • Shopify (our e-commerce platform provider)

  • Payment processors (e.g., Shopify Payments, PayPal, Afterpay)

  • Delivery and fulfilment providers

  • Marketing and advertising partners (e.g., Meta, Google, Klaviyo)

  • Data analytics providers

  • Legal and regulatory bodies, if required by law

All third parties are only given access to the minimum amount of personal data needed to perform their services and are required to treat your information in accordance with privacy laws.

5. Data Security and Retention We take reasonable steps to protect your information, including SSL encryption, PCI-DSS compliance for payment handling, and secure internal systems.

We retain your personal data only for as long as necessary to provide our services and comply with legal obligations.

6. Cookies and Tracking Technologies We use cookies and similar technologies to:

  • Remember your preferences

  • Analyse website traffic and usage

  • Improve website functionality and performance

  • Serve targeted ads through platforms such as Meta and Google

You can control cookie preferences through your browser settings. Please note, disabling cookies may affect the functionality of certain site features.

More about Shopify cookies: https://www.shopify.com/legal/cookies

7. Third-Party Services and Links Our site may contain links to third-party websites and services. Once you leave our website, we are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.

8. Children’s Privacy Our services are not intended for children under the age of 16. We do not knowingly collect or process data from children. If you believe your child has provided us with personal information, please contact us to request deletion.

9. Your Rights Under Australian privacy law, you have the right to:

  • Access your personal information

  • Request correction or deletion

  • Withdraw consent to marketing at any time

  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To make any of these requests, please contact us at hello@blossomandcharm.com.au

10. Changes to This Privacy Policy We reserve the right to update this policy at any time to reflect changes to our practices or legal requirements. Updates will be posted to this page with a new "Last updated" date.

Contact Us Blossom and Charm Email: hello@blossomandcharm.com.au